You. Your Fiancé. And 3,200 New Friends.


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You. Your Fiancé. And 3,200 New Friends.

Oktoberfest has been beer’s biggest celebration for more than 200 years and it all started with a royal wedding. This fall, we’re bringing Oktoberfest back to its roots with the biggest, loudest, most over-the-top wedding in centuries: yours.

On September 27, 2019, one adventurous, beer-loving couple will receive the ultimate wedding at Sierra Nevada Oktoberfest. You’ll dance. You’ll drink and dine. You’ll wed in front of thousands of people hoisting steins in your honor. And you won’t have to pay for any of it.

There’s no planning, just partying. So, grab your stein and your sweetheart, and leave the rest to us.

How It Works:

Upload a short video explaining why you’re the perfect couple to get married in the middle of Oktoberfest.

Sierra Nevada beer fans will vote for their favorite couples on social media and will narrow the field to a pool of finalists.

Final videos will be submitted to a panel of expert judges, who will select the winning couple!

The Winning Couple Will Receive:

  • Bragging rights for life!
  • Two plane tickets to Chico, CA with accommodations before and after the big day.
  • 50 tickets for family and friends to attend Sierra Nevada’s 2019 Oktoberfest Royal Wedding (21+).
  • VIP access to Sierra Nevada Oktoberfest offerings.
  • An unforgettable wedding ceremony onstage during Oktoberfest.
  • Dinner, drinks, flowers and decorations, wedding cake, live music and entertainment.
  • Photos capturing your memorable event.

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About Oktoberfest Chico

It’s that time of year when thousands of our lederhosen-clad and dirndl-sporting friends travel from far and wide to hoist a stein in celebration. Not ones to sit out a good time, Sierra Nevada celebrates this great yearly tradition in style with live music, traditional German food, and (of course) great beer, all outside in the Hop Field at our home base in Chico, California.

This year, we teamed up with Germany’s Bitburger Brewery to create an Oktoberfest beer that turns backyards into beer gardens. Rally your friends and join us to celebrate Fall with a festbier whose rich amber color, secret hop blend, and smooth malty flavor bring the Munich tents to you.